Growing Kids Through Diverse Learning Experiences®

JoAnne and her children Kids aren't born couch potatoes! Bur Bur and Friends® award winning, multicultural children picture books, products and educational toys empower children to develop healthy habits and build self esteem—all while having fun.

Using a diverse cast of characters, Bur Bur and Friends story books take children along on a series of first-time experiences. Simple text and colorful illustrations nurture young imaginations, inspire kids to get active and promote childhood fitness.

Our award-winning products have been honored by:

  • Learning Magazine Teacher’s ChoiceSM Awards – For the Family
  • Disney iParenting Media Awards
  • Mom’s Choice Awards®

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Our Story

JoAnne Pastel and Kakie Fitzsimmons—both moms of multiracial, multicultural kids—had a hard time finding books and toys that reflect the reality of our diverse world. Identifying this unmet need in the market, they created Farmer’s Hat Productions® to launch their own line of children’s books and products.

The Bur Bur and Friends characters are based on actual children, including their own. These unique books, educational toys and products mirror our contemporary world and promote self-esteem through participation in sports, outdoor exploration and active play.

As co-creators and co-authors of the Bur Bur and Friends series, JoAnne and Kakie’s work has been recognized for excellence by numerous educational, parenting and media organizations.

> Meet Our Team